Overview
Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.
- | By (Author): Brian Carroll
- | Series:
- | Publisher: McGraw-Hill Education - Europe
- | Publication Date: Jul 16, 2006
- | Country of Publication: United States
- | Number of Pages: 224 pages
- | Language: Not available
- | Binding: Hardback
- | ISBN-10: 0007233485
- | ISBN-13: 9780071458979
