Overview
As the real and virtual worlds have fused seamlessly, the playing field for businesses has been leveled, enabling the marketing and delivery of products from anywhere on the map. This book shows how a brand can spot and tap into its marketing ecosystem of stakeholders. It helps marketers and managers with the road map of building their brands.
- | By (Author): Jessie Paul
- | Publisher: McGraw-Hill Education - Europe
- | Publication Date: Nov 16, 2009
- | Country of Publication: United States
- | Number of Pages: NA pages
- | Language: Unknown
- | Binding: Paperback|Softback
- | ISBN-10: 0070152705
- | ISBN-13: 9780070152700