Overview
Designed for the needs of the focus group moderator, this guide covers everything from pre-session participant recruitment to post-session reporting. It includes a wealth of advanced and techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing.
- | By (Author): Thomas L. Greenbaum
- | Series:
- | Publisher: SAGE Publications Inc
- | Publication Date: Jan 28, 2000
- | Country of Publication: United States
- | Number of Pages: 264 pages
- | Language: Not available
- | Binding: Paperback|Softback
- | ISBN-10: 0007233485
- | ISBN-13: 9780761920441