Overview
Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider marketing objectives.
- | By (Author): Richard Dolphin
- | Publisher: Taylor & Francis Ltd
- | Publication Date: Oct 26, 1998
- | Country of Publication: United Kingdom
- | Number of Pages: 236 pages
- | Language: Not Available
- | Binding: Hardback
- | ISBN-10: 075064186X
- | ISBN-13: 9780750641869