Marketing Tourism Destinations: A Strategic Planning Approach

The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege.

• | By (Author): Ernie Heath
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Mar 05, 1992
• | Country of Publication: United States
• | Number of Pages: 240 pages
• | Language: Not Available
• | Binding: Hardback
• | ISBN-10: 0471540676
• | ISBN-13: 9780471540670