Interpreting Consumer Choice: The Behavioural Perspective Model

Presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.

• | By (Author): Gordon (Cardiff University, Uk) Foxall
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Aug 19, 2009
• | Country of Publication: United Kingdom
• | Number of Pages: 186 pages
• | Language: Not Available
• | Binding: Hardback
• | ISBN-10: 0415477603
• | ISBN-13: 9780415477604