Innovating For Sustainability: Green Entrepreneurship In Personal Mobility

Promotes our understanding of the implications of environmental issues in new product development. Through an empirical study in the human-powered vehicle sector, this book examines how and to what extent the environmental ambition of product developers and managers influences the way new products and services are developed.

• | By (Author): Luca (Erasmus University, Rotterdam) Berchicci
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Sep 03, 2008
• | Country of Publication: United Kingdom
• | Number of Pages: 244 pages
• | Language: Not Available
• | Binding: Hardback
• | ISBN-10: 0415454646
• | ISBN-13: 9780415454643