Overview
Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength to illustrate the market value and performance of brands. Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.
- | By (Author): Nigel Hollis
- | Publisher: Palgrave Macmillan
- | Publication Date: Mar 02, 2010
- | Country of Publication: United Kingdom
- | Number of Pages: 272 pages
- | Language: Unknown
- | Binding: Paperback|Softback
- | ISBN-10: 0230620566
- | ISBN-13: 9780230620568
