The Eureka Factor: Creative Insights And The Brain

Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? How can we have more of them? The authors reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking.

• | By (Author): John Kounios
• | Publisher: Cornerstone
• | Publication Date: Jan 07, 2016
• | Country of Publication: United Kingdom
• | Number of Pages: 288 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0099537370
• | ISBN-13: 9780099537373